
Living Swell
Social Media & Marketing
Living Swell, a boutique and interior design service in Marblehead, MA, wanted to strengthen engagement and increase visibility for their boutique. Through thoughtful content planning, I create posts, stories, and reels that highlight their products and connect with their audience. Beyond social, I design marketing materials—including magazine ads, logos, and more—and capture in-store photography and videography to bring their brand vision to life across all touchpoints.
The Numbers
70% increase in viewers
320% increase in interactions
The Strategy
To ensure consistency across the company, the Instagram feed was updated to match the brand.
The logo mark was added throughout the profile, while the bio text was altered for better optimization. Additionally, the posts reflect the brand colors and air of coastal luxury.
Each post is carefully curated to match the flow of the feed, ensuring a portfolio of curated works is shown.
New England Home Magazine
Digital ad for New England Home’s Editorial email, featuring Living Swell’s 10-year milestone.
Northshore Home Magazine
Full Page Ad for Northshore Home Spring Issue, featuring Living Swell’s 10-year milestone.