Opus Master Builders

Social Media

As the Social Media Manager for Opus Master Builders, a residential luxury construction firm in the Boston area, I developed and executed strategies to expand the company’s reach and connect with new clients and partners. By curating engaging content and analyzing performance metrics, I enhanced Opus’s online presence to reflect its expertise in luxury construction and foster valuable industry relationships.

The Strategy

Increasing engagement began by targeting 4 main audiences:

  1. New Customers

  2. Current Customers

  3. Team

  4. Partners

By focusing on these areas, we could create content that is directly related to the people we want to view it. Specific hashtags and keywords are used to boost the post and reach people in the field.

Reels

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